Effects of Covid-19 Risk Perceptions on International Tourists ' Travel Intentions to Tanzania
Abstract
The purpose of the study is to examine the effects of Covid-19 risk perceptions on international tourists' travel intentions to Tanzania. Data was collected using a structured questionnaire administered to 114 international tourists; and was analysed using Structural Equation Modelling through Smart PLS 3.0. The findings reveals that perceived behavioural control and subjective norms have a significant positive influence on the travel intention whereas the Perceived risk has no influence on travel intention. The study contributes to the existing literature on tourist travel during the novel Covid-19. It also sheds light on possible areas to be improved by destination managers and other tourism stakeholders in the country on strategies to adopt in promoting the tourism sector amidst health-related crises.
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Business Management Review [ISSN 0856 2253 (Print) & ISSN (Online)] is published bi-annually, June and December by University Of Dar-Es-Salaam Business School, University of Dar es Salaam, and P.O. Box 35046 €“ Dar es Salaam €“ Tanzania.
