Tanzania’s Green Gold: Export Potential, Competitiveness and Strategic Pathways for Avocado Products

Abstract

Tanzania’s avocado sector has emerged as a promising contributor to agricultural exports. Despite its rapid growth, with export values increasing annually, the sector remains underutilized within the global avocado market. This study integrates the global value chain and comparative advantage theories to explores the export potential of Tanzanian avocado products by analyzing the current market trends, identifying opportunities, addressing challenges, and proposing strategies to enhance product-level competitiveness in international markets. A mixed-method approach was employed, integrating International Trade Center (ITC) tools such as the export potential map, trade map, and market access map to identify high-potential export markets, quantify untapped opportunities, and evaluate trade barriers. The analysis combines desktop research, quantitative methods, and stakeholder consultations to provide a comprehensive assessment of the export landscape. The findings reveal substantial untapped export potential for Tanzanian avocados in key international markets. The study offers strategic recommendations to overcome existing barriers, including investments in cold chain infrastructure, adherence to international quality standards, and development of value-added products. Leveraging ITC tools and implementing targeted interventions, Tanzania can diversify its export portfolio, improve rural livelihoods, and strengthen its position as a competitive player in the global avocado market. This study provides actionable insights for policymakers, industry stakeholders, and development partners aiming to maximize the sector's economic and developmental impact.

Keywords: Green gold, export potential, competitiveness, avocado, Tanzania