Musiime, Andrew, University of Dar es Salaam, Tanzania, United Republic of
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Vol 22, No 2 (2019) - Articles
THE MEDIATING ROLE OF BRAND INVOLVEMENT IN THE SOCIAL MEDIA USE-MARKETING COMMUNICATION EFFECTIVENESS RELATIONSHIP: A CASE OF SELECTED ENTERTAINMENT SMES IN UGANDA
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[ISSN 0856 2253 (Print) & ISSN 2546-213X (Online)]