Mbura, Omari K., University of Dar es Salaam Business School, Tanzania, Tanzania, United Republic of
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Vol 15, No 2 (2020): UDSM Library Journal - Articles
Social media marketing platforms use and effectiveness of marketing communication in the Tanzania’s telecommunication industry: evidence from Vodacom Company
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Vol 15, No 2 (2020): UDSM Library Journal - Articles
Social media effectiveness on youth purchasing behaviour of soft drinks in Tanzania: a study of University of Dar es Salaam students
Abstract PDF
ISSN: 0856-1818