University of Dar es Salaam Library Journal

Mbura, Omari K., University of Dar es Salaam Business School, Tanzania, Tanzania, United Republic of

• Vol 15, No 2 (2020): UDSM Library Journal - Articles
  Social media marketing platforms use and effectiveness of marketing communication in the Tanzania’s telecommunication industry: evidence from Vodacom Company
  Abstract  PDF
• Vol 15, No 2 (2020): UDSM Library Journal - Articles
  Social media effectiveness on youth purchasing behaviour of soft drinks in Tanzania: a study of University of Dar es Salaam students
  Abstract  PDF