Tale-Telling Tradition and Popularity of Radio Soap Opera in Tanzania: the Case of Twende na Wakati

Abstract

The successes and high rate of acceptance and use of radio soap operas in Tanzania, and how fast the form has growth in a short time, show how the radio program genre has managed to capture the interest of Tanzanian radio listeners.  This article, however, has tried to deal with one question:  why have radio operas become so dear to Tanzanians and the international and local NGOs in a short time of its existence in the country?