Institutional Support's Influence on Green Beekeeping Adoption in Resource-Constrained Biharamulo Forest Reserve, Tanzania: The Extended Theory of Planned Behavior

Authors

  • Haruna Athumani Institute of Accountancy Arusha
  • Renger Kanan University of Dar es Salaam
  • Gerald Tinali University of Dar es Salaam

DOI:

https://doi.org/10.56279/bmr.v27i2.6915

Abstract

Green production practices are crucial for environmental conservation, yet scholarly research on green beekeeping remains limited. This study seeks to enhance the Theory of Planned Behavior (TPB) by developing an extended model of Institutional Support theory of Planned Behavior (ISTPB) to understand better beekeepers' behavior toward adopting green beekeeping practices. The model focuses on institutional support and its role in shaping individual behavior related to green beekeeping adoption. Using structural equation modeling (SEM), the study's empirical results show that institutional support and the three original TPB components, i.e., attitude, subjective norms, and perceived behavioral control, positively and significantly influence green beekeeping adoption. The extended ISTPB model demonstrates that institutional support impacts these TPB components and enhances the model's explanatory power. This research emphasizes the value of the ISTPB model in providing an understanding of green beekeeping adoption. It offers strategic recommendations for improving the implementation of green beekeeping practices within Tanzania's socioeconomic context.

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Published

2024-12-31

Issue

Vol. 27 No. 2 (2024): Business Management Review

Section

Articles

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Copyright © by University Of Dar-es-Salaam Business School, University of Dar es Salaam

All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, or any information storage or retrieval system, without permission in writing from the publisher, except for short extracts in fair dealing, for research or private study, critical scholarly review or discourse with an acknowledgement.

 Business Management Review [ISSN 0856 2253 (Print) & ISSN   (Online)] is published bi-annually, June and December by University Of Dar-Es-Salaam Business School, University of Dar es Salaam, and P.O. Box 35046 €“ Dar es Salaam €“ Tanzania.