Vol. 27 No. 2 (2024): Business Management Review

Articles

• Examining the Influence of Digital Platforms on Purchase Decisions of University Students in Tanzania

  John Mwakyusa, Linda Nderumaki

  1-17

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• The Quest for the Survival and Influence of Business Associations in a Turbulent Environment: Lessons from Tanzania

  Goodluck Charles, Donath Olomi

  18-34

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• Employee Involvement and Operational Performance of Private Hospitals in Uganda: The Mediating Role of Knowledge Management

  Tibesigwa Warren, Juma Masele, Gerald Magova

  35-58

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• Institutional Support's Influence on Green Beekeeping Adoption in Resource-Constrained Biharamulo Forest Reserve, Tanzania: The Extended Theory of Planned Behavior

  Haruna Athumani, Renger Kanan, Gerald Tinali

  59-72

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• Assessing the Drivers of Customer Delight and Loyalty in Tanzanian Online Banking: An Integrative Framework

  Ismail Kinogo, Dev Jani, John Mwakyusa

  73-89

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• The Influence of Provision of Public Services on Tax Compliance in SMEs: Mediating Role of Tax Morale

  Menchidia Rwabunywenge, Mariam Nchimbi, Said Suluo

  90-107

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• Assessing the Potential for Tanzanian Exports in the African Continental Free Trade Area

  Mesia Ilomo

  108-130

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