The Challenge of Participation in Community Development Activities in Rural Ghana: Implications for Effective Development Communication

Abstract

Despite increasing calls for adequate measures to promote participatory development, stakeholder satisfaction with participation in development projects remains a challenge. This study explored the views of beneficiaries of Cocoa Life Project interventions and local authorities of Wassa East District of Ghana regarding their satisfaction with participation during the planning, implementation and evaluation stages of a development project. The study used sequential-dependence mixed methods design. A total of 410 respondents including farmers, members of Village Savings and Loans Groups, Head of District Agriculture Department, Head of Business Advisory Centre, District Education Planner and Extension Agents were selected for the study. Interview schedule, focus group discussion and interview guides were used for data collection. The study found that, apart from awareness creation on development problems and problem identification, project beneficiaries and local authorities were lowly satisfied with participation in planning activities. Again, satisfaction with participation in evaluation activities of the project was low among beneficiaries and local authorities. Also, no significant difference manifested in the overall satisfaction with participation among project beneficiaries irrespective of differences in sex and marital status.

Key words: community development, development communication, participation, project interventions