Safeguarding Consumers ' Interests against Misleading and Deceptive Business Conduct in Tanzania

Abstract

In recent years, legislative enactments intended to shield
consumers have proliferated in many countries, including
the developing ones. Such proliferation signifies the
importance of protecting consumers against unfair,
misleading and deceptive business practices, as well as
other market risks. This article examines, among others,
the safeguards which consumers enjoy against
misleading and deceptive business conduct in Tanzania.

Key Words: Consumer Protection, Consumer, Suppliers, Misleading
and Deceptive Business Practices.