FACTORS INFLUENCING USAGE OF MOBILE BANKING SERVICES: THE CASE OF ILALA DISTRICT IN TANZANIA

Authors

  • Evelyn Richard University of Dar es Salaam Business School
  • Eliamringi Mandari Bank of Tanzania

Abstract

The study assessed key factors that influence the usage of mobile banking services in Tanzania using TAM and transaction theory. A sample of 120 mobile phone users collected through a structured questionnaire was used. Descriptive, Pearson correlation and multiple regressions were employed for analysis. The study found that customers ' awareness and perceived ease of use have a significant positive influence while perceived risk and transaction cost have a significant negative influence on the usage of mobile banking services.   Customers ' awareness and perceived ease of use have relatively greater influence on the usage of mobile banking services than perceived risk and transaction costs.

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Published

2018-02-23

Issue

Vol. 7 No. 1 (2017): ORSEA Journal

Section

Articles